Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand - Paperback

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand - Paperback

$73.66
Sale price  $73.66 Regular price 
Skip to product information
Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand - Paperback

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand - Paperback

$73.66
Sale price  $73.66 Regular price 

by Amanda Coleman (Author)

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.

Strategic Reputation Management
is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.

Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

Author Biography

Amanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.

Number of Pages: 232
Dimensions: 0.63 x 9.21 x 6.14 IN
Publication Date: November 26, 2024

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.