The Art of Selling to a Woman - Paperback

by Tanya Pluckrose (Author)

The Art of Selling to a Woman is a fresh approach to attracting and retaining the most influential purchasing demographic in the world today - the discerning woman. In this book, Pluckrose takes you on a journey through the three main dimensions that women travel through on their way to making the next purchase - appearance, approach and accountability. Through her more than 20 years of experience serving the world's diverse elite, Pluckrose developed her signature Surprise and Delight System, which creates an environment for her clients to attract and retain their most sought after customers. In the Art of Selling to a Woman, she provides a step-by-step approach to developing the right service experience for any organization, which results in a dramatic increase of both market share and repeat sales of the new marquee client.

Author Biography

Tanya Pluckrose is an expert and thought leader on the subject of attracting and retaining high-value clientele. Over the last 20 years, Pluckrose has lead teams that addressed the needs of more than 1.3 million diverse VIP customers while safely managing state-of-the-art aircrafts, including the A380 valued in excess of US $375.3M. She's a frequent speaker to growing businesses on the fine art of creating and maintaining brand value. Pluckrose attended the University of Queensland in Australia, and received more than 20 certificates and a diploma in the areas of training, leadership, "creating great", change management, service behaviors, customer service and key performance from TAFE and Qantas College. Born and raised in South Africa and Hong Kong, she moved to Australia as a young adult. While working and traveling the globe for Qantas Airways, she met her husband. They now live by the beach in Southern California.