The Art of the Global Gateway: Strategies for Successful Multilingual Navigation - Paperback

The Art of the Global Gateway: Strategies for Successful Multilingual Navigation - Paperback

$31.45
Sale price  $31.45 Regular price 
Skip to product information
The Art of the Global Gateway: Strategies for Successful Multilingual Navigation - Paperback

The Art of the Global Gateway: Strategies for Successful Multilingual Navigation - Paperback

$31.45
Sale price  $31.45 Regular price 

by John Yunker (Author)

You don't get a second chance to make a first impression

A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user's first impression. To truly welcome visitors to your web site, you'll need a welcoming global gateway.

As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30.

While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go.

Who this book is for

This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global.

Increase traffic to your country websites by 20% (or more)

Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need.

The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. Author John Yunker has interviewed hundreds of executives and shares firsthand what strategies work and what strategies don't.

Number of Pages: 194
Dimensions: 0.41 x 10 x 7 IN
Publication Date: September 14, 2010

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.