The Audience and Business of YouTube and Online Videos - Paperback

$98.68

The Audience and Business of YouTube and Online Videos - Paperback

Name: The Audience and Business of YouTube and Online Videos - Paperback
Brand: Books by splitShops
SKU: 9781498576505
Price: 98.68 USD
Availability: InStock

$98.68

by Louisa Ha (Editor), Louisa Ha (Contribution by), Mohammad Abuljadail (Contribution by)

This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.

Author Biography

Louisa Ha is professor in the School of Media and Communication at Bowling Green State University and editor of Journalism and Mass Communication Quarterly.

Number of Pages: 230

Dimensions: 0.53 x 9 x 6 IN

Publication Date: August 11, 2020

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.