The Beginner's Guide To Google Ads: The Insider's Complete Resource For Everything PPC Agencies Won't Tell You, Second Edition 2019 - Paperback

The Beginner's Guide To Google Ads: The Insider's Complete Resource For Everything PPC Agencies Won't Tell You, Second Edition 2019 - Paperback

$15.04
Sale price  $15.04 Regular price 
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The Beginner's Guide To Google Ads: The Insider's Complete Resource For Everything PPC Agencies Won't Tell You, Second Edition 2019 - Paperback

The Beginner's Guide To Google Ads: The Insider's Complete Resource For Everything PPC Agencies Won't Tell You, Second Edition 2019 - Paperback

$15.04
Sale price  $15.04 Regular price 

by Anya Gildner (Author)

The original Beginner's Guide To PPC was released to widespread acclaim in 2018 for being a concise, comprehensive, and accessible introduction to pay-per-click advertising. Anya Gildner has followed up the success of the original guide with this paperback, expanding on the online guide and updating the contents for 2019. Inside, you'll learn the latest methods of creating, managing, analyzing, and reporting for Google Ads.

In this book, you will learn the following:

  • Keyword Research & Analysis For PPC
  • Building a Google Ads Campaign
  • Conversion Optimization & UX
  • Analytics & Measuring PPC Results
  • Google Ads Management & Optimization
  • Automation & The Future Of PPC
  • Privacy & Advertising
  • About The Author

    Anya cofounded Discosloth, a paid search and search optimization company, in 2017. Since then, Discosloth has worked with clients like Volvo, AirTreks, and been featured in media like the New York Times, Washington Post, Arkansas Business, and Inc Magazine. She speaks at marketing conferences and runs training sessions for corporate and university clients. She has traveled to dozens of countries and is obsessed with Harry Potter, wine, and chocolate.

    Number of Pages: 114
    Dimensions: 0.27 x 8 x 5 IN
    Publication Date: June 21, 2019

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