The Business of Research - Paperback

The Business of Research - Paperback

$63.40
$63.40
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The Business of Research - Paperback
  • The Business of Research - Paperback
  • The Business of Research - Paperback
The Business of Research - Paperback

The Business of Research - Paperback

$63.40
$63.40

by Margaret B. W. Graham (Author), Louis Galambos (Editor), Robert Gallmam (Editor)

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

Number of Pages: 274
Dimensions: 0.62 x 9 x 6 IN
Publication Date: January 27, 1989

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