The Genesis and Ethos of the Market - Paperback
by L. Bruni (Author)
A discussion of the anthropological roots of the market, tracing its development using the history of ideas and cultures as well as simple game theory. In his analysis of market ethics Bruni calls for a reconsideration of some of the central tenets of modern political economy, and the need for a new spirit of capitalism.
LUIGINO BRUNI Associate Professor of Economics at Milano-Bicocca University, Italy. He works on ethics and economics, the history of ideas and the philosophy of economics, with a special focus on the analysis of the interpersonal dimension in economic and social theory. He has rediscovered, together with Robert Sugden and Stefano Zamagni, the tradition of Civil Economy. His latest English book is Reciprocity, Altruism and Civil Society.
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