{"product_id":"the-keys-to-the-white-house-a-surefire-guide-to-predicting-the-next-president-paperback","title":"The Keys to the White House: A Surefire Guide to Predicting the Next President - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAllan Lichtman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWith \u003ci\u003eThe Keys to the White House\u003c\/i\u003e, average citizens are giving the pollsters and pundits a run for their money. In this book prominent political analyst and historian Allan J. Lichtman presents thirteen historical factors, or \"keys\" (four political, seven performance, and two personality), that determine the outcome of presidential elections. In the chronological, successful application of these keys to every election since 1860-including the 2000 election where Al Gore was predicted to and did indeed win the popular vote, and the 2004 contest for Bush's reelection-Lichtman dispels much of the mystery behind electoral politics and challenges many traditional assumptions. Scholars of the electoral process, their students, and general readers who want to get a head-start on calling Decision 2008 should not miss this book.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe secret is out and the \"experts\" aren't pleased. In The Keys to the White House, 1996, prominent political analyst and historian Allan J. Lichtman applies the revolutionary system with which he has analyzed every presidential election since 1860 to this year's landmark contest. While most media coverage will focus on the twists and turns of the campaign trail, The Keys to the White House, 1996 dismisses conventional campaign coverage and convincingly demonstrates why the factors that are truly relevant in electing the president have already been determined. Sure to be as controversial as it is compelling, The Keys to the White House, 1996 debunks numerous myths and sacred cows uncritically accepted by those who analyze presidential elections. Lichtman illuminates the real significance of the economy, ideology, scandal, social unrest, foreign affairs, third parties, and candidates' charisma. Furthermore, Lichtman explains why media coverage and campaign strategies - negative or positive - do not affect the outcome of presidential races.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAllan J. Lichtman\u003c\/b\u003e is professor of American history at American University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.97 x 6.32 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 16, 2005\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53054647075040,"sku":"9780739112656","price":116.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/5909\/4496\/files\/eq6GCx0ybY9780739112656.webp?v=1781299651","url":"https:\/\/improvedinc.myshopify.com\/products\/the-keys-to-the-white-house-a-surefire-guide-to-predicting-the-next-president-paperback","provider":"Improved Improper Input Inc.","version":"1.0","type":"link"}