{"product_id":"the-lonely-quest-of-unilevers-ceo-paul-polman-paperback","title":"The Lonely Quest of Unilever's CEO Paul Polman - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJeroen Smit\u003c\/b\u003e (Author), \u003cb\u003eJenny Watson\u003c\/b\u003e (Translator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCompanies that do not contribute to a better world do not have the right to exist. They need to focus on becoming a force for good. If focussed on making the world a better place profitability will follow. In February 2017, Kraft Heinz's tried to buy Unilever for 135 billion euros. Unilever CEO Paul Polman frustrates the bid, he refuses to work for the benefit of a few billionaires. Companies must be a force for good and work for the billions of people who have nothing.\u003c\/p\u003e \u003cp\u003ePolman is popular with governments and charitable organizations, but confidence among financial analysts and investors is thin. They are more interested in short-term sales projections; there is no place in their calculations for good deeds. But how sustainable is that in the long run?\u003c\/p\u003e \u003cp\u003eHis attempt to steer Unilever into a safe Dutch haven in order to escape Brexit and seek refuge from shareholders focused on short-term profits ultimately hits the rocks. Walking the line between making money and doing the right thing, Polman, more 'priest' than CEO, is too far ahead of his time.\u003c\/p\u003e \u003cp\u003eThe world is crying out for big businesses to address the major issues of our time, such as climate change. \u003cem\u003eThe Great Battle The Lonely Quest of Unilever's CEO Paul Polman\u003c\/em\u003e is a compelling call to action for us all to rethink our behavior. This is the only way to save capitalism's soul.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter finishing his MBA Jeroen Smit (1963) worked as a strategy consultant before starting a 30-year- career in business journalism. He wrote books about the rise and fall of the CEOS' of Ahold, ABN Amro, and most recently Unilever. What makes leaders come to believe in their own truth? Turning their companies into victims of groupthink and tunnel vision! With his investigative approach, Smit shows the inner workings of these companies to the general public.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 452\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 25, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52910653866208,"sku":"9781839988929","price":33.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/5909\/4496\/files\/8VP3zpFQFn9781839988929.webp?v=1781414908","url":"https:\/\/improvedinc.myshopify.com\/products\/the-lonely-quest-of-unilevers-ceo-paul-polman-paperback","provider":"Improved Improper Input Inc.","version":"1.0","type":"link"}