The Membership Mindset: Challenges to change - Paperback

by Shane McKeogh (Author)

Too often, new entrants to the fitness industry have preconceived ideas of what it is going to be like and they are quickly overwhelmed by reality. The Membership Mindset strips away this facade and tells you how it really is, from entry point to mastery. It focuses on the importance of the 'membership mindset' as opposed to the transactional thought process, offering mechanics that can be used in many different industries, to achieve success. This book is not a test, but some of it may test you. Read this book, if you want to: - Increase your understanding of the fitness industry in all areas - Understand what it takes to become successful in a membership economy - Learn valuable sales skills and establish yourself as a dominant force - Become better not bitter and challenge yourself to change

Author Biography

Hailing from Cork City, Ireland, Shane has a vast knowledge in operating strong performing fitness business units. Literally marrying into fitness through his partner Joanna who owns a successful Fitness business herself, he has the ability to see the industry from both sides - Member and Owner. Growing up during Ireland's tough recession he learnt how to 'fight back' while ensuring profits. Now based out of Western Australia, Shane oversees the operational success of 7 large health clubs with over 20'000 members. An avid reader, writer, coffee drinker and life enthusiast, Shane enjoys life to the fullest as we all should.