{"product_id":"the-next-cmo-a-guide-to-operational-marketing-excellence-hardcover","title":"The Next Cmo: A Guide to Operational Marketing Excellence - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePeter Mahoney\u003c\/b\u003e (Author), \u003cb\u003eScott Todaro\u003c\/b\u003e (Author), \u003cb\u003eDan Faulkner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 254\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52969719038176,"sku":"9781665711388","price":57.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/5909\/4496\/files\/db95cbb33ac514ffef2fb690d20dc8b8.webp?v=1780586782","url":"https:\/\/improvedinc.myshopify.com\/products\/the-next-cmo-a-guide-to-operational-marketing-excellence-hardcover","provider":"Improved Improper Input Inc.","version":"1.0","type":"link"}