The Routledge Handbook of Digital Consumption - Paperback
by Rosa Llamas (Editor), Russell Belk (Editor)
Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption.
Rosa Llamas is a lecturer in marketing at several business schools across Europe. She is also a mentor and consultant. Her work is based on qualitative methods, has a global approach, and aims at igniting individual and societal transformations.
Russell Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at the Schulich School of Business in York University, Canada.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.