The Ultimate Guide To Nutritional Supplement Advertising: How To Write Sales-Boosting, Control-Busting Supplement Ads - Paperback

The Ultimate Guide To Nutritional Supplement Advertising: How To Write Sales-Boosting, Control-Busting Supplement Ads - Paperback

$22.64
$22.64
Skip to product information
The Ultimate Guide To Nutritional Supplement Advertising: How To Write Sales-Boosting, Control-Busting Supplement Ads - Paperback
  • The Ultimate Guide To Nutritional Supplement Advertising: How To Write Sales-Boosting, Control-Busting Supplement Ads - Paperback
The Ultimate Guide To Nutritional Supplement Advertising: How To Write Sales-Boosting, Control-Busting Supplement Ads - Paperback

The Ultimate Guide To Nutritional Supplement Advertising: How To Write Sales-Boosting, Control-Busting Supplement Ads - Paperback

$22.64
$22.64

by Callum Birch (Author)

If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Advertising will show you how.

Inside the book, you will discover:

- Why copy is the least important factor in a direct marketing promotion (page 36)
- Mozart's technique for producing breakthrough ideas (see page 84)
- How to craft an irresistible supplement offer (page 40)
- Why mimicking big brand-name companies may be ruining your advertising (page 2)
- The George Costanza school of nutritional supplement copywriting (page 80)
- One question to solve all your advertising problems (page 9)
- How to write an FDA-compliant product disclaimer (page 205)
- How to find the optimal selling price for your supplement (page 52)
- How to sweep aside skepticism and boost advertising response (page 67)
- Why you should avoid teaser copy at all costs (page 112)
- Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191)
- Finally-a conclusive answer to the long copy vs short copy debate (page 159)
- An easy 8-step process for gathering testimonials from your customers (page 76)
- Steal the FTC's review process to see if your ad is compliant (see page 187)

It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
Number of Pages: 206
Dimensions: 0.44 x 8 x 5 IN
Publication Date: July 02, 2019

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.