The Velocity Advantage - Paperback

by Zachary First (Foreword by), Jack Bergstrand (Author)

There is a critical ingredient missing in almost every large cross-functional initiative, causing 70% to fail or at least struggle. The problem is that the worlds of project management and human dynamics are not strategically integrated-and human dynamics make or break every critical project. The Velocity Advantage teaches how to bring these two worlds together to more systematically improve implementation results and reduce organizational aggravation.Your projects can be planned and implemented better and faster using the Velocity Advantage's breakthrough approach. Proven to work consistently across industries and project types, applying the Velocity Advantage will make both you and your projects more successful.The Velocity Advantage incorporates decades of research and experience and was written by Jack Bergstrand, founder of Consequent Consulting and Brand Velocity, is on the board of the Drucker Institute, and was previously chief information officer of The Coca-Cola Company.Discover a better and more rewarding way to work - with The Velocity Advantage.

Author Biography

Jack Bergstrand knows how to help teams with disparate talents work together to achieve big goals. A former executive at The Coca-Cola Company and the founder of Brand Velocity and Consequent consulting, Jack Bergstrand's revolutionary ideas incorporate 35 years of research and experience across a broad range of companies and industries. Bergstrand specializes in business strategy and large-scale transformations for Fortune 500 companies with initiatives totaling more than $4 billion. After applying The Velocity Advantage, companies see better results in less time, and at lower costs. A Drucker Institute board member who also holds three master's degrees, Bergstrand has earned a reputation for helping others improve speed, quality and outcomes at companies both large and small.