Travel Retail - An Insider's Guide - Paperback

$25.14

Travel Retail - An Insider's Guide - Paperback

Name: Travel Retail - An Insider's Guide - Paperback
Brand: Books by splitShops
SKU: 9781399933919
Price: 25.14 USD
Availability: InStock

$25.14

by Kevin Brocklebank (Author)

Travel Retail has been my passion for almost 20 years. In this book, I share some of the tips, tricks and ideas that can help you drive retailer and brand performances further and faster. It shows you the shopper journey, the metrics to use and how to build stronger relationships with your stakeholders. The book highlights opportunities to transform our industry into a high performing culture. Whether you are starting your journey or are a Travel Retail veteran, you will find something to help you on your own journey in this amazing industry.

The book covers:

Key Challenges In Travel Retail
Key Metrics & Terminology
Relationships
The Shopper Journey
Category Management
Shopper Marketing
Space Management
The Future of Travel Retail

The text draws on experience from working within a travel retailer and in cross functional roles.

Number of Pages: 310

Dimensions: 0.65 x 9 x 6 IN

Publication Date: September 20, 2022

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.