Tribus: Necesitamos Que Tú Nos Lideres / Tribes: We Need You to Lead Us (Marketing Y Ventas) - Paperback
by Seth Godin (Author)
El bestseller del New York Times, BusinessWeek y el Wall Street Journal que redefinió lo que significa ser un líder.
Una tribu es cualquier grupo de personas, muchas o pocas, conectadas unas a otras, a un líder y a una idea. Durante millones de años el ser humano ha formado parte de tribus, bien sea por sus creencias, etnia, ideas políticas o incluso por sus gustos musicales. Forma parte de la naturaleza humana.
Ahora que Internet ha eliminado las barreras geográficas, temporales y económicas, los blogs y las redes sociales están ayudando a que las tribus crezcan y se reproduzcan. Grupos de millones de personas unidas por su afición al iPhone, su apoyo a Obama o su preocupación por el medio ambiente.
Quién va a liderar todas estas tribus?
ENGLISH DESCRIPTION
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.