Understanding Social Media For Business: A Simple Simon Guiide - Paperback

by Lloyd Hester (Author)

It's kind of hard to now imagine a world without social media. Sites like Facebook and Twitter have totally changed the way we communicate and share information with each other. There's one thing for sure: social media is here to stay. As a business owner, social media is something you simply can't afford to ignore. It can help you seek out new customers and build stronger relationships with existing ones. Furthermore, it enables you to connect more easily with other individuals and organisations that can help you grow your business. What social media is - and where it's heading. How it can be beneficial to your business. The main social media platforms, who uses them, and the various advantages and disadvantages of each site.
Effective strategies you can implement to get substantial results.
Common mistakes businesses make - and how to avoid making them.
Who is Simple Simon?
Simple Simon is a really smart guy. He is busy, works hard, and doesn't like to waste his time.
He wants and needs to be informed, but is not looking for long-winded, step-by-step tutorials, but more of a synopsis, overview or summary of a topic or particular subject.
He likes to keep things simple where he can and doesn't require an in-depth understanding of the topic in question.Preferably, he wants and needs to know enough to be able to discuss these subjects in an intelligent and knowledgeable way with his team, business partners, and colleagues.
If you are like Simon, then this book is for you.

Author Biography

Lloyd is a sales and marketing expert with more than 30 years experience and over £85,000,000 million in direct and indirect sales under his belt
An innovative thinker, that has set up and ran a number of successful companies selling a wide range of products and services through retail stores, direct sales, and online e-commerce websites. He has an extensive knowledge in both online and offline marketing techniques and SEO and is known for his out of the box thinking and straight approach. A Self-employed entrepreneur since he was 17, Lloyd still runs several of his own businesses as well as helping others build theirs. Whilst startups are his passion, he has taken an existing business from less than £400,000 per year to over £4,000,000 in less than 4 years and last year was responsible in contributing more than £2.5 million pounds in sales through social media platforms, SEO and paid marketing campaigns to a new and up and coming fashion brand. He has produced many sales training programs in the past but has only recently (2015) begun to try his hand at publishing with Understanding Social Media for Business, the first of a series called the Simple Simon Guides. Lloyd currently lives in the UK