UX for Ecommerce: A Comprehensive Guide to Improve Your Online Store and Drive Sales - Paperback

by Fabrizio Michels (Author)

Are you seeking to take your online store to the next level? This book is tailored for business owners, eCommerce managers, marketers, web developers, UX designers, and anyone else involved in creating or managing an online store, who are looking to enhance their user experience and drive sales.

This comprehensive guide provides an in-depth overview of UX principles and strategies that are specific to eCommerce, including user journey mapping, visual design and branding, prototyping, usability testing, and interaction design. The book offers valuable insights and practical tips for improving your online store's user experience and overall performance, making it a must-have resource for both novices and experienced professionals in the eCommerce industry.

Learn how to create an engaging, intuitive, and memorable shopping experience for your customers, resulting in increased customer loyalty and higher revenue.

Chapter 1: Understanding the Importance of User Experience (UX) in Online Stores
Chapter 2: User Research and Analysi
Chapter 3: Information Architecture
Chapter 4: User Journey Mapping
Chapter 5: Wireframing
Chapter 6: Visual Design and Branding
Chapter 7: Prototyping
Chapter 8: Usability Testing
Chapter 9: Interaction Design and User Interface (UI)
Chapter 10: UX and Customer Service
Chapter 11: Upselling and Cross-selling
Chapter 12: Measuring Success and ROI
Chapter 13: Why investing in UX is a good strategy for an online store?
Chapter 14: Summary and Future Trends