Business to Business Marketing - Paperback

Business to Business Marketing - Paperback

$164.66
$164.66
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Business to Business Marketing - Paperback
  • Business to Business Marketing - Paperback
Business to Business Marketing - Paperback

Business to Business Marketing - Paperback

$164.66
$164.66

by Wim G. Biemans (Author)

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

Number of Pages: 400
Dimensions: 0.8 x 10 x 8 IN
Publication Date: March 01, 2010

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