Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably - Hardcover
by Michael V. Russo (Author), L. Hunter Lovins (Foreword by)
The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it.
Michael Russo is the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. He is an award-winning researcher focusing on strategies for social impact and environmental management. He is editor of Environmental Management: Readings and Cases, 2nd edition (Sage, 2008).
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
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