Conversion: The Last Great Retail Metric - Paperback

Conversion: The Last Great Retail Metric - Paperback

$30.84
Sale price  $30.84 Regular price 
Skip to product information
Conversion: The Last Great Retail Metric - Paperback

Conversion: The Last Great Retail Metric - Paperback

$30.84
Sale price  $30.84 Regular price 

by Mark Ryski (Author)

"Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections ... in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes "
- Len Schlesinger President, Babson College
former Vice Chairman and COO, Limited Brands
"A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers."
- Pat Conroy Vice Chairman, Deloitte LLP
& Consumer Products Practice Leader
"Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth."
- Thomas H. Davenport President's Distinguished Professor,
Babson College & Author of Competing on Analytics and
Analytics at Work

Number of Pages: 396
Dimensions: 0.88 x 9 x 6 IN
Publication Date: June 07, 2011

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.