Creative Strategy and the Business of Design - Paperback
by Douglas Davis (Author)
"Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap." --The Huffington Post
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: -Understand client requests from a business perspectiveBrooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.