Cross Media Marketing 101 - Paperback
by James D. Michelson (Author)
A practical guide for sales and marketing leaders including Chief Marketing Officers, Chief Revenue Officers, Sales & Marketing Vice Presidents, Directors and Managers for lead generation & revenue growth
James Michelson is a former Naval Officer and Professor and has experience in recruiting, hiring, training and leading sales and marketing teams with the Fortune 15, small corporations, and entrepreneurial start-ups in both technology and agency worlds. His specialty lies in creating marketing and sales programs that support the successful prosecution of long cycle and complex consultative business to business sales processes for technology, engineering, plans and assessments and a variety of luxury and consumer products.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.