Customer Loyalty and Success - Paperback

Customer Loyalty and Success - Paperback

$199.56
$199.56
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Customer Loyalty and Success - Paperback
  • Customer Loyalty and Success - Paperback
Customer Loyalty and Success - Paperback

Customer Loyalty and Success - Paperback

$199.56
$199.56

by J. Lynch (Author)

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Number of Pages: 292
Dimensions: 0.69 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: June 19, 1995

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