From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback

$33.79
$33.79
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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback
  • From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback
From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback

$33.79
$33.79

by John Jr. Spencer (Author)

FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

Number of Pages: 274
Dimensions: 0.58 x 9 x 6 IN
Publication Date: October 05, 2021

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

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We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.