How to Write a Good Advertisement - Paperback

$21.27

How to Write a Good Advertisement - Paperback

Name: How to Write a Good Advertisement - Paperback
Brand: Books by splitShops
SKU: 9781614278863
Price: 21.27 USD
Availability: InStock

$21.27

by Victor O. Schwab (Author)

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Number of Pages: 252

Dimensions: 0.57 x 9.21 x 6.14 IN

Publication Date: October 05, 2015

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