Infinite Selling: The Modern Approach to High-Velocity Revenue Generation and Realization - Paperback
by James A. Barton (Author), Matt Webb (Author)
Sales is dead. Long live selling.
The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships - they seek partners who understand their journey, anticipate friction, and deliver value at every stage.
Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.
At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars - Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute - you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.
Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.
Sales is dead. Long live selling.
The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships - they seek partners who understand their journey, anticipate friction, and deliver value at every stage.
Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.
At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars - Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute - you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.
Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.
Heading up Revenue Solutions at the multi-award-winning Mentor Group, James brings over 25 years of commercial, sales, sales enablement, technology and enablement development experience and is focused on developing the next generation of digital enablement and applications to drive revenue performance for clients across the globe.
As CEO at the multi-award-winning Mentor Group, Matt brings over 25 years of sales and sales enablement experience to clients and has a mission to help redefine the profession of selling.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.