Manager's Guide to Excellence in Public Relations and Communication Management - Paperback

by David M. Dozier (Author), Larissa A. Grunig (Author), James E. Grunig (Author)

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.

Back Jacket

This book reports the findings of a $400,000, three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. As you will learn, the Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth.

Author Biography

Dozier, David M.; Grunig, Larissa A.; Grunig, James E.