Marketing: A Primer for Business Executives - Paperback

Marketing: A Primer for Business Executives - Paperback

$60.38
$60.38
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Marketing: A Primer for Business Executives - Paperback
  • Marketing: A Primer for Business Executives - Paperback
Marketing: A Primer for Business Executives - Paperback

Marketing: A Primer for Business Executives - Paperback

$60.38
$60.38

by Giri Dua (Author), Donald Grunewald (Author)

This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.

Number of Pages: 128
Dimensions: 0.27 x 9.21 x 6.14 IN
Publication Date: July 06, 2011

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