MS-612 Retail Management - Paperback
by Sachin Dhamija (Author)
MS-612 Retail Management
Block 1 - An Overview of Retailing Environment
Introduction to Retailing
Evolution of Retail Environment
Formats of Retailing
Block 2 - Retail Planning and Development
Understanding the Retail Customer
Marketing Research for Retailing
Strategic Retail Planning Process
Locational Decisions
Growth Strategies
Block 3 - Retail Mix
Product Merchandise
Pricing
Promotion and Communication Mix
Atmospherics
Block 4 - Retail Operations
Sourcing
Financial Management Issues in Retailing
Organisation Structure and Management of Human Resources
CRM - Customer Relationship Marketing
Monitoring and Controlling Retail Operations
Block 5 - Issues Impacting Retail Business in India
Legal and Security Issues in Retail
Ethical Dimensions
Technology in Retailing
Non Store Retailing
Total-25, Solved-8, Unsolved-17
June (2008-2019)
December (2007-2019)
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