Podcasting Explained!: 2.0 - Paperback
by Melanie Taddeo (Contribution by), Mike O'Sullivan (Contribution by), Dennis Mills (Contribution by)
This Revised and Updated Second Edition of Podcasting: Explained! includes reference material on monetization strategies, podcast growth, legal issues, distribution methods, and listener engagement techniques, all of which are captured in Takeaways, a Glossary and an Index.
Podcasting Explained! 2.0 is updated by providing a survey of video podcasting while also exploring the impact and potential of AI for podcasters and podcasting companies. What else is new? Podcasting Explained! 2.0 offers a unique perspective on how the authenticity of podcasts is being harnessed in the fields where profit isn't a foremost concern: not-for-profit and charitable causes. Learn how podcasts have been integrated into the strategies of various non-profit and charitable organizations and endeavours, including how podcasts are used in advocacy, outreach and volunteer recruitment methods. This area of the book also demonstrates how podcasts can represent a strikingly effective vehicle for speaking on behalf of the people and issues without a public or high-profile voice. Guest contributors-leaders from business, radio broadcasting, public service, elected politics, parliamentary service and charitable work-including Melanie Taddeo, Dennis Mills and Mike O'Sullivan, share how podcasts have made a difference in what they do. Podcasting Explained! 2.0 looks at the most recent trends in audio transmission, including the use of micro-casts, an increasingly effective tool for business-to-business programs and more complex issues and causes. And for readers wanting a more fulsome timeline, Podcasting Explained! 2.0 provides an overview of the evolution of podcasts as well their relationship to radio broadcasting and other forms of non-digital audio transmission. Podcasting Explained! 2.0 is an excellent resource whether you are considering starting a new podcast, or you are looking for a comprehensive update on recent trends-maybe even thinking outside the box, looking for different uses for your podcast. For students and experienced practitioners alike, this is a book that just might inspire you to try something new, something we might even cover in our next updated edition.Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
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