Proposito - Paperback

Proposito - Paperback

$21.72
Sale price  $21.72 Regular price 
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Proposito - Paperback

Proposito - Paperback

$21.72
Sale price  $21.72 Regular price 

by David Hieatt (Author)

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don t just make something, but change something as well.

Author Biography

David Hieatt ha sido descrito como un genio del marketing. Después de dejar Saatchi y Saatchi, convirtió a howies en una de las marcas deportivas activas más influyentes de los últimos años. Después de venderlo a Timberland, cofundó The Do Lectures, que tiene lugar cada año en el oeste de Gales. Fue votado como uno de los diez mejores festivales de ideas del mundo por The Guardian. Más recientemente comenzó Hiut Denim en su ciudad natal de Cardigan. Una ciudad que solía tener la fábrica de jeans más grande de Gran Bretaña. El propósito de Hiut Denim es recuperar el empleo de cuatrocientas personas. David ha hablado en Apple, Google, Red Bull y muchas otras compañías y ha brindado conferencias en foros de primer nivel. Es autor de Do Open, publicado por Do Books en 2017 y de The Path of a Doer (2010). También dirige talleres y ha lanzado cursos en línea a través de The Do Lectures basados en las ideas de Propósito y Do Open.

Number of Pages: 160
Dimensions: 0.55 x 7.01 x 4.72 IN
Publication Date: December 27, 2022

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