Strategic Management in Telecommunicati - Hardcover

$217.63

Strategic Management in Telecommunicati - Hardcover

Name: Strategic Management in Telecommunicati - Hardcover
Brand: Books by splitShops
SKU: 9781580530187
Price: 217.63 USD
Availability: InStock

$217.63

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by James K. Shaw (Author)

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

Number of Pages: 424

Dimensions: 1.19 x 9.3 x 6.34 IN

Publication Date: February 29, 2000

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