Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion - Paperback
by Danny Newman (Author)
I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor--the leap to faith with a newly shared vision of what is possible--causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
--Danny Newman, on Subscribe Now!
Danny Newman (1919-2007) was a press agent, promoter, and manager on behalf of a range of performing arts projects for a half-century. From 1961-1981, Newman served as audience development consultant to the Ford Foundation and Theatre Communications Group. He was also the long-time press agent for the Lyric Opera of Chicago, from its founding in 1954 until his retirement in 2002.
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