The Definitive Guide to Membership Marketing - Hardcover
by Gabriel W. Aluisy (Author), Rick Coyne (Foreword by), Gregg Patterson (Foreword by)
This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It's the down-in-the-trenches lessons that they didn't teach in your college marketing courses. It's the stuff they don't cover at industry conferences.
If you're tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you're just getting started or you're a seasoned pro, this will be your go to desktop companion when formulating your club's marketing strategy for many years to come.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.