The Little Book of Likes: Social Media for Small (and Very Small) Nonprofits - Paperback
by Erik Hanberg (Author)
Revised and expanded in 2019!
The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook. Like The Little Book of Gold, it was written specifically for small nonprofits as a "road map" to the often confusing and changing world of social media. New material in the revised and expanded edition covers Facebook advertising, podcasting, and other tools to help make your social media work for you.Based on his years of nonprofit fundraising and leadership, Hanberg published The Little Book of Gold, a fundraising guide for small (and very small) nonprofits. When he was just 23, Erik Hanberg was hired to run a non-profit arts organization with an annual budget just over $600,000. Two years later, he had increased the budget to $800,000, and increasing fundraising more than 400%. Since then he has worked in development at multi-million dollar non-profit, and has volunteered on many boards. He was most recently the Executive Director of a small civic non-profit and currently sits on the distribution committee for a foundation that gives away more than $200,000 a year. In 2013 he published The Little Book of Likes, a social media guide for small and (and very small) nonprofits based on his social media and marketing experience for nonprofits, small businesses, and his own election to public office in 2011.
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