The Righteous Brand: Consumer Brand Relationships in a Polarized World - Paperback
by Max Blackston (Author)
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
Max Blackston is a brand strategist, market researcher, and consumer psychologist with a long record of innovation in the consumer sciences. Following stints as managing director of Unilever research companies in Milan and London, Max moved to New York as Head of Strategic Planning at Ogilvy & Mather Advertising. He became worldwide brand research leader at Research International, and consultant with Young & Rubicam's BrandAsset Valuator Group in New York. Max is founding partner at Blackbar Consulting.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.