What Millennials Want: Decoding the Largest Generation - Hardcover
by Vivan Marwaha (Author)
That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick?
It's 2021 and more than 84% of them reported having an arranged marriage, and 65% listed a government job as their top priority. So are millennials really any different from previous generations? In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India's millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.Vivan Marwaha is a user researcher who works on technology projects in emerging markets. A millennial himself, he cares deeply about understanding India and its future through its youth. He has lived and worked in New Delhi, Los Angeles, Washington DC, and Buenos Aires, and has written for the Washington Post, New Statesman, Mint, and Times of India, among other publications.
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